Vijay is strategically and tactically obsessed with SEO and Analytics. Each campaign has this dna built into it. Success that is measurable is the only thing that counts in the digital world, is his mantra.
Pete Preston has more lives than a cat! Packing so much cross platform skills into one, such is his thirst for knowledge, excellence and humanitarianism. He is the go-to guy for all things new technology, human interest, charity, educational and start-ups.
His degree in Sociology coupled with working at the University of Aberdeen IT department for 6 years in the early 2000 fired his passion for the Internet and cutting edge technology. Part of a select team chosen to test out protocols such as Ipv 6 in its formative stage and latterly, backend functionalities and message insertion in images. He acquired his impressive Html and design skills through the IT department-sponsored courses whilst working at the University and he is always topping up his skills with the ever-changing landscape of styles and tools for websites and designs.
Pete’s main passion in the technology world are contemporary ideas and apps for getting things done quicker and easier, helping start ups and small businesses with creative and lateral solutions but most passionate of all is his love for clean, minimalist website design created with the latest web tools to the exact customer spec and budget. He absolutely hates bloated and non-functional designs as he believes that the basics are beautiful in themselves.
He can take the spirit and ethos of any business and deliver this vision in simple yet beautiful web sites.
His approach is tactical marketing through his thorough understanding of the local dynamics with a cool mix of social media integration, Business rebranding, Email campaigns and Apps creation for devices.
Pete is well known and trusted all across Scotland.
A Scrabble expert and till this day holds the Highest game score record (793) in the UK since 1999!
He featured on countdown, a popular Channel 4 TV Programme during the time of the late Richard Whitely and the lovely Carol Vodermann.
The weekend sees, Pete DJaying at various events in Scotland.
He has two lovely and energetic kids, Sade 13 and Ike, 10.
Hobbies: Apple fan boy, New Technology, Discovering new words, music, fashion, cooking, and Roger Federer.
Dislikes: Bloated websites and Rubbish DJS.
HOW DOES HE DO IT????
CTO, Early Internet Adopter and Visionary
As an early pioneer in Internet technologies, John started Semiotyx in 1996 following three years in senior IT roles at other companies. His focus from the beginning was on marketing rather than computers, leading him to become a visionary leader in the infant Internet marketing industry. His white papers over the last five years have proposed marketing-based architectural models that have since been widely adopted by the technology industry.
As Chief Technology Officer at Gunshot Digital, John advises the Gunshot management team on all aspects of technology driven market changes. He serves on the technology advisory boards of several organizations and enterprises, including Tommy Hilfiger and Pernod Ricard.
John is particularly well known for his understanding of the alignment of IT technology to serve business goals with an emphasis on improving communication and the use of information in business processes. He has worked in all major industry sectors on strategic initiatives to deliver tangible business advantages from technology and coined the term “Consumer Connect.”
With his strong skills in strategic, tactical and management aspects of technology as well as services provision, John has been the founder or cofounder of four technology companies that were either later acquired by leading multinational technology companies or have gone public on the small capital NASDAQ market.
He is passionate about recruiting and building the tech team at Gunshot Digital while being heavily involved in R&D efforts. John is a featured speaker at IT events throughout Asia and Europe and is regularly quoted in the media.
Degree from Wesley University
John used to be a Rock DJ in his late teens.