Some businesses think a pretty logo, a snazzy tagline and a big media buy will build an effective brand. That’s nonsense. It can take a lifetime to establish a brand in the mind of the buying public. It can take years to build familiarity. And it can all come tumbling down around you in days if you’re not vigilant in monitoring and maintaining your brand.
That’s because your brand is much more than your logo or the image you’re trying to portray. It is actually the sum of everything you do. Every contact a person has with you creates the brand in their mind. You can say you have the best customer service in the industry, but if the person answering your phone sounds like he doesn’t care a bit about the caller, your brand will go in the dumper. And worse, a ticked off client will tell others about their experience with your company and in this age of Internet sharing, your brand could be done for before you even know it.
That’s the bad news. The good news is that with the tools out there on the Internet, you have a greater chance of swaying opinions about your brand than ever before. Using blogs, forums, social media and interactive features on your own site, you can interact with your target audience in entirely new ways, ones that can build your online brand identity more quickly, strengthen it in the minds of customers and protect your online brand identity from assault
Aligning your online brand identity with the real you
The trick is to determine the core value of your online brand identity and how it contributes to your bottom line. This is a great place to start the journey, but it is just a starting point.
To build a lasting online brand identity that is both strong and resilient, you need to enact a sensible, cohesive plan that builds your brand over time. It is not a haphazard undertaking. But with the right advice and an experienced brand identity partner, you can create one of the most enduring brands in the marketplace, taking your rightful place next to the giants of enduring and endearing brands – Apple, Coca Cola, McDonalds to name just a few.
At Gunshot Digital, we are the pathfinders that can help you on the road to a stronger brand identity. Each of our founding members has a minimum of 10 years in brand creation, brand management and brand maintenance. They in turn have handpicked a team of brand identity consultants who will take your brand to the next level, creating added value and goodwill today, tomorrow and for years to come.
If you want to crank up the volume on your online brand identity, give Gunshot Digital a call today. They will be happy to accept the challenge and build your brand deliberately and intelligently.